Overview

World Population Day is observed every 11 July to focus attention on population and demographic issues. In 2026, the day centres on the health of women and children, maternal safety, family planning, and equal opportunity for girls and young people, as the foundation for sustainable growth.

This World Population Day toolkit is part of the broader #OnHerSide campaign, which calls for health systems, policies, budgets and communities to work for girls and women at every stage of life.

For Kenya, that promise begins with the mother giving life and the newborn taking their first breath. This toolkit offers eight ready-to-use messages, each with a short version for X (Twitter), a longer version for LinkedIn and Facebook, and accompanying graphics. Every message carries at least one clear call to action, drawn from three core asks:

1. Invest

Fund the health of women and girls. It is the smartest investment a country can make, returning up to US$9 for every US$1 spent.

2. Prioritise

Put women’s and children’s health at the centre of every policy and budget agenda, and make sure lifesaving commodities, tools and services reach the women, mothers and newborns who need them most.

3. End the Stigma

End the stigma and taboo around women's health, so every woman and girl can seek the care she needs without shame.

Campaign Essentials

Date:  Saturday, 11 July 2026

Primary hashtag:  #OnHerSide

Supporting Hashtags:

  • #WorldPopulationDay  

  • #WPD2026  

  • #MaternalHealth  

  • #FamilyPlanning  

  • #SafeMotherhood  

  • #EWENE

Accounts to Tag:

Tagging partners and leaders extends reach

  • Ministry of Health, Kenya - @MOH_Kenya

  • Council of Governors - @KenyaGovernors

  • Frontier Counties Development Council (FCDC) - @FCDCKenya

  • Faith to Action Network - @FaithtoActionet

  • National Council for Population and Development (NCPD) - @NCPD_Kenya

  • UNFPA Kenya - @UNFPAKen

  • WHO Kenya - @WHOKenya

  • APHRC - @aphrc

  • Amref - @Amref_worldwide

  • UNICEF - @UNICEF

How to use this toolkit

  • Feel free to personalise each post i.e. add your organisation's voice, a local example or a short quote from a leader, and your logo on the graphics.

  • Keep #OnHerSide on every post so all partner activity is connected under the same campaign.

  • Pair each post with its graphic to improve reach and visibility.

Messages

General Posts

X/Twitter

In Kenya, ~16 women die every day from pregnancy-related causes. That is ~6,000 mothers every year. How is this still happening when most maternal deaths are preventable? I’m #OnHerSide because safe pregnancy & childbirth should never depend on luck. Are you? #WorldPopulationDay

LinkedIn/Facebook

Kenya continues to face unacceptably high maternal mortality. About 16 women die every day from pregnancy-related causes, adding up to around 6,000 mothers lost every year. These are not just numbers. They are children growing up without mothers, families changed forever, and women dying from causes the health system should be able to prevent. 

This #WorldPopulationDay, being #OnHerSide means calling for safe pregnancy, safe birth and quality care to be treated as national priorities, with the medicines, tools, trained providers and referral systems needed to save women’s lives.

X/Twitter

4 in 10 maternal deaths in Kenya are linked to severe bleeding after birth. A woman should not bleed to death from a cause we know how to prevent and treat. I’m #OnHerSide because life-saving tools & commodities must be ready before the emergency. #WorldPopulationDay

X/Twitter

Where a woman lives should never decide whether she lives. In some counties, unmet need for family planning is under 5%. In others, it is about 30%. I’m #OnHerSide because every county must reach the women most in need. #WorldPopulationDay

LinkedIn/Facebook

Too many mothers in Kenya are still dying from causes that can be prevented and treated. Postpartum haemorrhage remains the leading cause of maternal mortality, accounting for 40% of maternal deaths. Obstructed labour accounts for 28%, while eclampsia accounts for 14%. These are medical emergencies, but they are not mysteries. They require trained providers, timely referral, lifesaving medicines, equipment and quality care. This #WorldPopulationDay, being #OnHerSide means making sure that when a woman needs emergency care, the system is ready and the tools to save her life are within reach.

X/Twitter

Teenage pregnancy in Kenya remains at 15%. Behind that number are girls facing stigma, school dropout and futures narrowed too early. I’m #OnHerSide because girls need guidance, compassion, and choices before a crisis begins. #WorldPopulationDay

LinkedIn/Facebook

Teenage pregnancy in Kenya remains stubbornly high at 15%, with deep variation across counties and continued concerns around child marriage. Behind that number are girls forced to leave school, young mothers facing stigma, and families pushed further into cycles of poverty and poor health. This is where faith leaders, parents, boys, men, schools and communities matter. 

Being #OnHerSide means meeting girls with empathy, helping them stay in school, supporting honest conversations about reproductive health, and making sure young people can access counselling and care without shame.

For Ministry of Health and Council of Governors

X/Twitter

This #WorldPopulationDay, we look beyond population numbers to the lives behind them. A growing Kenya should mean girls can grow, women can choose, mothers can survive and newborns can thrive. We are #OnHerSide in pushing for access to life-saving tools and commodities. #EWENE

LinkedIn/Facebook

On World Population Day, we often ask how many we are and how fast we are growing. The deeper question is whether every Kenyan can live with health, dignity and opportunity. For Kenya, that promise begins with girls, women, mothers and newborns. It depends on informed choice, safe pregnancy, quality birth care, newborn survival and support from families, communities, health workers, faith leaders and government. This 11 July, we are #OnHerSide because healthy populations begin with the health of women and children, and because policies must translate into care, commodities, tools and services that reach the people who need them.

X/Twitter

Every day in Kenya, ~15 mothers die, 92 newborns do not survive & 93 stillbirths are recorded. Most of these deaths are preventable with life-saving tools & communities. I’m #OnHerSide because mothers & babies belong at the centre of health planning & budgets. #WorldPopulationDay

LinkedIn/Facebook

On #WorldPopulationDay, we plan for a growing Kenya, our schools, jobs, homes and health systems. That future begins in clinics, maternity wards and newborn units. Every day, Kenya loses an estimated 15 mothers, 92 newborns and 93 babies to stillbirth. 

Most of these deaths are preventable. A country cannot build a healthy, productive population while mothers and babies are dying from causes we know how to stop. 

Being #OnHerSide means putting maternal and newborn health at the centre of Kenya’s population and development agenda, in policy, planning and budgets.

 #EWENE

Healthworkers

X/Twitter

Reaching care should mean receiving care that saves lives. In Kenya, 45% of maternal deaths are linked to delays inside facilities. I’m #OnHerSide because quality care must be there when she arrives. #WorldPopulationDay

LinkedIn/Facebook

A mother and her newborn can reach a health facility and still face delays that put their lives at risk. In Kenya, delays inside facilities contribute to 45% of maternal deaths. The 2024 Quality of Care Health Facility Assessment points to critical gaps, including delivery facilities that are not fully equipped to provide basic emergency obstetric and newborn care. 

Being #OnHerSide means putting maternal and newborn health at the centre of Kenya’s population and development agenda, in policy, planning, budgets and the delivery of lifesaving tools, medicines and newborn care. #EWENE

#WorldPopulationDay

For FCDC

LinkedIn/Facebook

A mother’s chance of surviving childbirth, and a woman’s ability to plan her family, still depend too much on where she lives. In Kenya’s best-served counties, unmet need for family planning is under 5%. In many frontier counties, it rises to about 30%. 

This #WorldPopulationDay, being #OnHerSide means making equity the centre of Kenya’s population and health agenda. Every county must be reached. Every woman must have access to the care she needs.

For the Faith to Action Network

X/Twitter

Family planning is a right. 14% of Kenyan women who want to delay or avoid pregnancy still cannot access the contraception they need.

I’m #OnHerSide because choice should not be blocked by stigma, stock-outs or silence. #WorldPopulationDay

LinkedIn/Facebook

Family planning helps women and couples decide the number, timing and spacing of their children. It saves lives, keeps girls in school and strengthens families and economies. 

Kenya has made progress, with modern contraceptive use among married women rising from 32% in 2003 to 57% today. Yet 14% of women who want to delay or avoid pregnancy still cannot access contraception, and many more face stigma when they try. 

For faith and community leaders, being #OnHerSide means speaking with compassion, helping families access trusted information, and breaking the silence that keeps women and girls from care.